Why India Fits In Coworking Culture?

Start-ups are certainly the community, driving expansion of flexible workspaces in India, but in 2019 we’re witnessing a much more significant and widespread shift in the working culture.

For instance, coworking spaces are no longer just used by small firms as big companies have embraced the shared workspace concept. We believe that big corporates will soon embrace a coworking strategy across the board. This will not just reduce costs but also work well with young, passionate, and creative people to foster development of bigger, greater, and more inventive ideas. Simply said, every employee feels better about his/her job if working conditions deviate significantly from the usual norms.

In the coming years, India is going to become one of the biggest markets for coworking spaces, and by choosing Shared office spaces, there is a significant change in the nature of the workplace. One is no longer constrained by exorbitant rents, lengthy leases, or security deposits. The mind is now free to consider bigger concepts.

This also enables that one does not have to accept systems and cultures that restrict creativity in order to thrive. Small enterprises now; have more opportunities than ever to grow. Going to work these days doesn’t just involve paying the mortgage and staring onto a computer screen. It’s about pushing boundaries, working in an environment with like-minded individuals, making friends, saving time and money, and, fun atmosphere at work of course.

The rise of more independent professions like freelancers, consultants, and start-ups has been accompanied by a change in tastes of the young workforce.

Co-working managed office spaces near me have long been popular in metro areas, and the pandemic only further increased this popularity. Mr. Bhargava, the founder of MyBranch, explains, “Many professionals choose such locations since they provide all office amenities for a fraction of the price and with less risk of responsibility.

Demand for co-working spaces is anticipated to increase due to the rising tendency of start-ups becoming unicorns. Operating out of co-working facilities can be advantageous for big businesses and corporations as well. The epidemic has highlighted the necessity of decentralising activities in order to prevent interruptions in the future and maintain company continuity.

By creating co-working spaces across the nation to entice workers from different regions of the country, businesses may also access a broader and more diversified talent pool.

What are the main selling points for these shared workspaces today? In contrast to an office lease, which has a lock-in duration, they give flexibility in terms of tenure and rentals. Operators also provide daily and usage-based plans.

Co-workers benefit from the completely equipped and functional co-working spaces because they don’t have to wait or spend money on fit-outs. The majority of coworking businesses operate internationally and have sufficient foreign experience to compete in the Indian market. They have the necessary safeguards for network and data security. Their facilities are fully outfitted with cutting-edge telecommunications technology, firewalls, and physical hardware to prevent any data breaches, as well as project management systems to ensure smooth job continuation. The utilisation of current technology increases operator trust.

Occupants of co-working spaces are demanding more health and safety precautions because they want to be sure that their staff are protected from any potential outbreaks. “Companies now recognise that their most valuable resource are their employees and that they must respect their needs and preferences.

The continuous demand for customised workspace design requirements by large firms, desire for satellite offices, and preventative health approach by businesses, and increased focus on technology are a few themes that will rule the co-working market this year.

According to Mr. Kushal, co-founder of MyBranch, who is commenting on the sources of demand for shared workspaces in the upcoming quarters, “Demand will be primarily driven by consultancy, IT, and e-commerce enterprises that are creating many satellite offices in metros. According to estimates from the industry, demand for co-working spaces has already increased by between 80% and 90% from pre-Covid-19 levels.

Now, instead of being just functional, the workplace is more productive and experiential, and one such big initiative for office space is taken by MyBranch. This suggests that the future of this modern asset class is more promising. Smaller firms lack the resources necessary for the industry to scale up on a solid base. Because the strategy operates on a building scale, consolidation has therefore become necessary.

Co-working has successfully transformed the commercial real estate (CRE) sector by capitalising on the idea of the shared office workplace. Therefore, it wouldn’t be an overstatement to say that the best is yet to come for a category that is still in the early phases of development given the strong demand and stimulus that it has been able to amass.

How MyBranch differs from Other Office Space Solutions in India?

Coworking facilities are becoming more and more common in India. The demand for coworking spaces is increasingly being driven by large corporations, followed by SMEs and start-ups. Among these businesses, MyBranch has made an effort to bounce back.

The coworking company has multiple locations across India. Despite issues with the global market, MyBranch has been able to establish a niche in India and develop a solid brand identity. According to Mr. Bhargava, the founder of MyBranch, the major differentiators for MyBranch India include determining the requirements of start-up companies and fostering creativity through a variety of in-person events, amenities, and activities.

Following are the reasons why MyBranch counts as differentiation factors in the coworking space

1. Understanding Business Behaviour

“As opposed to a standard office space, we offer medium and large-scale corporations flexible workspaces with necessary amenities at a competitive price.

MyBranch is able to obtain special insights into how businesses and their employees are evolving because of its global presence and diverse membership base.

2. Cost-Effective Workspaces:

“MyBranch enables businesses to lock in expenses for increased capacity based on forecasts for the future, allowing for the elasticity of occupancy in tenure and size, and decrease in costs associated with leasing conventional real estate.”

3. Fuelling Creativity and Invention:

Teams’ creativity and innovation are boosted by a collaborative work environment.

Additionally, employee productivity and retention are positively impacted. Additionally, a well-designed environment boosts productivity and aids in attracting or keeping talent.

4. Diversity of Co-workers:

MyBranch, an operator with a global presence, offers businesses access to a vast network of shared office spaces. Technology has made it possible for businesses to hire talent from all over the world, and professional coworking gives many of these remote teams and people a place to call home.

5. Better Talent Retention:

MyBranch members enjoy unmatched perks and networking opportunities. “They are an exceptionally appealing workspace to work out of because of the hip ambiance and contemporary attitude we take to the notion of work. This is what has caused many businesses to occupy our spaces because they want to employ top people who are youthful and devoted to their jobs in the greatest workspaces.

The head of MyBranch India stated that these advantages made coworking an appealing idea for businesses in India, where millennial make up 33% of the population and 46% of the work force.

6. Designed for Specialists Projects:

Companies frequently employ coworking spaces for multidisciplinary, confidential, time-sensitive, or transient specialised project teams. Coworking spaces are a natural opponent for these teams because they promote a climate that is creative and active, which is perfect for this purpose.

7. Facilities and Amenities:

MyBranch takes great pride in its unmatched services and amenities. Every site has a committed community team that works to promote member networking, participation, and collaboration. By giving them the greatest on-the-ground work experience, they help to create a wider community that promotes collaboration and fosters ties between its members.

8. Flexible Tariffs:

 “As opposed to a traditional office space, they offer medium and large-scale corporations flexible workplaces with cutting-edge amenities at competitive rates. They also give customers the choice and freedom to establish many departments and teams in various locations.

The swing space gives staff freedom in huge businesses. In addition to this, MyBranch also observe businesses in various stages of development use space because it gives them the freedom to expand, downsize, or consolidate as necessary. We enable businesses, concentrate on their immediate needs so they may concentrate on their long-term goals.

“They don’t just focus on coworking”, they are reshaping traditional real estate while building the future of the work. In order to connect individuals and transform buildings into dynamic spaces for creativity, attention, and cooperation, MyBranch are committed to fostering a global community.